Mr Kang, a fan of online hostess Sun Xiaohou, watches her singing, on a mobile phone, during a live broadcast in Beijing April 3, 2015. In China's online hostessing world, men find virtual company and the women can find riches. Sun is one of more than 10,000 hostesses on the internet site bobo.com, a live broadcasting web platform where anyone can record themselves singing, playing piano, dancing or just chatting. (Photo by Jason Lee/Reuters)

Mr Kang, a fan of online hostess Sun Xiaohou, chats with Sun by text on his mobile phone in a car during a live broadcast in Beijing April 3, 2015. (Photo by Jason Lee/Reuters)

Online hostess Sun Xiaohou gestures to fans as she tries to adjust the web camera before her dance performance broadcast in Beijing April 1, 2015. (Photo by Jason Lee/Reuters)

Online hostess Sun Xiaohou sings during a live broadcast in Beijing April 1, 2015. (Photo by Jason Lee/Reuters)

Online hostess Sun Xiaohou walks past portraits, into her broadcast room, in a building in Beijing April 1, 2015. (Photo by Jason Lee/Reuters)

Online hostess Sun Xiaohou, who is dressed as a man, sings during a live broadcast in Beijing, April 2, 2015. (Photo by Jason Lee/Reuters)

Online hostess Sun Xiaohou smiles as she gives a live broadcast in Beijing April 4, 2015. (Photo by Jason Lee/Reuters)

Online hostess Sun Xiaohou leaves home to visit her friend after work in Beijing, in the early morning on April 6, 2015. (Photo by Jason Lee/Reuters)

Online hostess Sun Xiaohou uses a computer mouse, next to her wig and cosmetic bag, as she gives a live broadcast in Beijing April 4, 2015. (Photo by Jason Lee/Reuters)

Wang Dong, a fan of online hostess Siqi, looks at a cartoon portrait of her, at home in Beijing, March 20, 2015. (Photo by Jason Lee/Reuters)

Online hostess Xianggong poses while taking part in a football themed photoshoot at a photography studio in Beijing March 4, 2015. (Photo by Jason Lee/Reuters)

Online hostess Xianggong (L) and other hostesses check their pictures as they gather around the photographer while taking part in a football-themed photoshoot at a photography studio in Beijing March 4, 2015. (Photo by Jason Lee/Reuters)

Online hostess Xianggong reacts as she waits to take part in a football-themed photoshoot at a photography studio in Beijing March 4, 2015. (Photo by Jason Lee/Reuters)

Online hostess Xianggong looks out as she prepares for a football-themed photoshoot at a photography studio in Beijing March 4, 2015. (Photo by Jason Lee/Reuters)

Online hostess Xianggong gives a live broadcast at a red wine promotion event in Beijing, February 12, 2015. (Photo by Jason Lee/Reuters)

Online hostess Xianggong walks back to her apartment in Beijing, February 10, 2015. (Photo by Jason Lee/Reuters)

Online hostess Xianggong carries vegetables as she leaves a market in Beijing, February 10, 2015. (Photo by Jason Lee/Reuters)

Online hostess Xianggong plays with a pet dog, next to her mother, after a live broadcast at home in Beijing February 13, 2015. (Photo by Jason Lee/Reuters)

Online hostess Xianggong checks her mobile phone as she sits on her bed after a live broadcast in Beijing, February 10, 2015. (Photo by Jason Lee/Reuters)

Online hostess Xianggong relaxes after learning to play the piano at a training center in Beijing, February 12, 2015. (Photo by Jason Lee/Reuters)

Online hostess Xianggong checks her makeup before she gives a live broadcast in her bedroom in Beijing, February 10, 2015. (Photo by Jason Lee/Reuters)

Online hostess Xianggong reacts, as she sits next to her mother, after a live broadcast in her bedroom in Beijing, February 10, 2015. (Photo by Jason Lee/Reuters)

Online hostess Xianggong pouts as she gives a live broadcast in her bedroom in Beijing, February 10, 2015. (Photo by Jason Lee/Reuters)

A digital gift is seen on the screen, which was bought and presented by a fan, as online hostess Xianggong gives a live broadcast in Beijing, February 10, 2015. (Photo by Jason Lee/Reuters)

A mobile phone screen shows online hostess Xianggong (R) and others as they pose while taking part in a football themed photoshoot at a photography studio in Beijing March 4, 2015. (Photo by Jason Lee/Reuters)

Online hostess fan Wang Dong watches a hostess singing, on a mobile phone, as he sits on a sofa at home in Beijing, March 20, 2015. (Photo by Jason Lee/Reuters)

Online hostess fan Wang Dong uses a computer mouse as he chats with a hostess, at home in Beijing, March 20, 2015. (Photo by Jason Lee/Reuters)