A half-naked shrine parishioner using a wooden tub pours cold water onto himself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. Pouring cold water on their bodies is believed to purify their souls. (Photo by Eugene Hoshiko/AP Photo)

A half-naked shrine parishioner using a wooden tub pours cold water onto himself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

Half-naked shrine parishioners using a wooden tub pours cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

A shinto priest prays for the shrine parishioners before pouring cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

A half-naked shrine parishioner reacts after pouring cold water onto himself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

Half-naked shrine parishioners using a wooden tub pours cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

One of female shrine parishioners, second left, rub her feet in a cold morning before pouring cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

Shrine parishioners run in front of the gate before pouring cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

A shrine parishioner using a wooden tub pours cold water onto herself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

Half-naked shrine parishioners using a wooden tub pours cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

Shrine parishioners perform the ritual ceremony after pouring cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

Shrine parishioners using a wooden tub pour cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)