Men wearing the traditional "fundoshi" or loincloth warm up after bathing in ice-cold water at the Teppozu Inari shrine in Tokyo, Japan, January 10, 2016. About 100 participants took part in the Shinto ceremony to purify their souls and wish for good health in the new year. (Photo by Yuya Shino/Reuters)





Men wearing the traditional "fundoshi" or loincloth pray as they bathe in ice-cold water at the Teppozu Inari shrine in Tokyo, Japan, January 10, 2016. (Photo by Yuya Shino/Reuters)





Men wearing the traditional "fundoshi" or loincloth pray as they bathe in ice-cold water at the Teppozu Inari shrine in Tokyo, Japan, January 10, 2016. (Photo by Yuya Shino/Reuters)





Men wearing the traditional "fundoshi" or loincloth pray as they bathe in ice-cold water at the Teppozu Inari shrine in Tokyo, Japan, January 10, 2016. (Photo by Yuya Shino/Reuters)





Men wearing the traditional "fundoshi" or loincloth warm up before bathing in ice-cold water at the Teppozu Inari shrine in Tokyo, Japan, January 10, 2016. (Photo by Yuya Shino/Reuters)





Men wearing the traditional "fundoshi" or loincloth warm up before bathing in ice-cold water at the Teppozu Inari shrine in Tokyo, Japan, January 10, 2016. (Photo by Yuya Shino/Reuters)





Men wearing the traditional "fundoshi" or loincloth warm up before bathing in ice-cold water at the Teppozu Inari shrine in Tokyo, Japan, January 10, 2016. (Photo by Yuya Shino/Reuters)





Men wearing the traditional "fundoshi" or loincloth run to warm up before bathing in ice-cold water at the Teppozu Inari shrine in Tokyo, Japan, January 10, 2016. (Photo by Yuya Shino/Reuters)





Men wearing the traditional "fundoshi" or loincloth pray as they bathe in ice-cold water at the Teppozu Inari shrine in Tokyo, Japan, January 10, 2016. (Photo by Yuya Shino/Reuters)





Women wearing "Shiroshozoku" or the traditional white robe pray as they bathe in ice-cold water at the Teppozu Inari shrine in Tokyo, Japan, January 10, 2016. (Photo by Yuya Shino/Reuters)