A man dressed as a demon poses for a picture as he participates in a ceremony known as Los Talciguines, as part of religious activities to mark the start of the Holy Week in Texistepeque, El Salvador, March 26, 2018. (Photo by Jose Cabezas/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A boy shouts after catching a trout during a trout catching contest in Hwacheon, South Korea, Saturday, January 6, 2018. The contest is part of an annual ice festival which draws over 1,000,000 visitors every year. (Photo by Ahn Young-joon/AP Photo)

Passengers wear no trousers as they ride the London Underground in London, Britain, 07 January 2018. The No Pants Subway Ride is an global annual event where people take the public transport while they are not wearing trousers to surprise other passengers. This event takes place on the first Sunday of every year in the world's major cities. (Photo by Tolga Akmen/EPA/EFE/Rex Features/Shutterstock)

A competitor reacts ahead of Tough Guy Mudathon event in Perton, Britain, 04 February 2018. The original event which started in 1987 raises money for charity and challenges thousands of international competitors with a cross-country run followed by an assault course consisting of 20 obstacles including water, fire and tunnels. (Photo by Nigel Roddis/EPA/EFE)

Models pose alongside the Kia SP SUV Concept car after its launch at India Auto Show 2018 in Greater Noida, February 7, 2018. The biennial automobile exhibition opens to public Friday and runs till Feb. 14. (Photo by Saumya Khandelwal/Reuters)