To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Russian Orthodox believers take a dip in the ice cold water of a pond during the celebrations of the Orthodox Epiphany holiday, in Moscow, Russia on January 18, 2024. People believe that dipping into blessed waters during the holiday of Epiphany strengthens their spirit and body. (Photo by Yuri Kochetkov/EPA/EFE)

If you see a weird trend or a mind boggling commercial, you know that it’s from Japan. Take the latest one for example. You might be misled be the title into thinking that those bloody bastards are killing poor rabbits and making iPhone cases out of them. However, the reality is much more adorable. The new trend is placing iPhones on rabbit’s tummies and taking pictures of it. Rabbits make the perfect iPhone holders! Not only are they fluffy as hell, they can also nibble on your fingers while you try to type a message, or try voiding your iPhone’s warranty by shaking your iPhone off while trying to escape this humiliation.

The pictures made by Elizabeth Gadd are so beautiful, tranquil, and mesmerizing, that they wash over your soul in a wave of sadness. The same sadness that you feel when hearing a wonderful piece of music. The same sadness that enters your soul when you worry to death about your loved one, but everything turns out to be just fine. These aren’t just pictures… The pieces of art that Elizabeth, a 21-year-old self-taught photographer makes, are windows into fairytales; portals into other dimensions. Works so surreal, that it makes you wonder if the scenes that you are seeing were actually shot on this planet; that they are not figments of Beth’s imagination. (Photo by Elizabeth Gadd)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.