To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A colourful morning sunrise on Christmas Eve at Victoria Tower on Castle Hill, West Yorkshire, England on December 24, 2017. The history of human activity on the Castle Hill goes back over 4000 years. The site was developed as an iron age hill fort, surrounded by defensive ditches and ramparts. In the Middle Ages there was a castle on the hill, of which the well remains. The present tower was built to commemorate Queen Victoria's Diamond Jubilee of 1897. (Photo by Charlotte Graham/ZUMA Wire/Rex Features/Shutterstock)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

This undated photo provided by the U.S. Fish and Wildlife Service shows two island foxes in Channel Islands National Park, Calif. Three fox subspecies native to California's Channel Islands were removed from the list of endangered species Thursday, August 11, 2016, in what federal officials have called the fastest recovery of any mammal listed under the Endangered Species Act. (Photo by Chuck Graham/U.S. Fish and Wildlife Service via AP Photo)

Richard Winsor, Ashley Shaw, Zizi Strallen, Glenn Graham, Nicole Kabera, Harrison Dowzell, Will Bozier and Cordelia Braithwaite during a photo call for Sir Matthew Bourne's The Car Man at the Royal Albert Hall, London on May 11, 2022, a reinterpretation of Bizet's Carmen, staged in 1960s American diner-garages with a specially expanded 65-dancer production for the hall, as part of its 150th anniversary. (Photo by Ian West/PA Images via Getty Images)