Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Sunbathers enjoy the beach next to a photograph by Taiwanese Lynn Wu during the photo festival “Women Exhibit” in Houlgate, north-western France, on June 6, 2021. The 4th edition of the photo festival, entirely dedicated to professional women photographers with 14 open-air exhibitions, takes place from June 1 till August 8, 2021. (Photo by Joel Saget/AFP Photo)

French performer Maud'Amour applies a makeup backstage before the Parisian transvestite cabaret show at “Madame Arthur” in Paris, on September 29, 2023. Open since 1946, Madame Arthur is the oldest transformist cabaret in Paris. Threatened with extinction the cabaret is undergoing a renaissance, attracting younger customers by returning to the fundamentals of the lie: baroque and queer performers who play with genres and conventions, and sing French hits live. (Photo by Joel Saget/AFP Photo)

French performer Odile De Mainville applies a makeup backstage before the Parisian transvestite cabaret show at “Madame Arthur” in Paris, on September 29, 2023. Open since 1946, Madame Arthur is the oldest transformist cabaret in Paris. Threatened with extinction the cabaret is undergoing a renaissance, attracting younger customers by returning to the fundamentals of the lie: baroque and queer performers who play with genres and conventions, and sing French hits live. (Photo by Joel Saget/AFP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.