To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Archie, a Chinese Crested dog, sits with his tongue out before the start of the 20th Annual Ugliest Dog Competition at the Sonoma-Marin Fair June 20, 2008 in Petaluma, California. Owners of ugly dogs travel to Petaluma from all over the country to participate in the annual contest. (Photo by Justin Sullivan/Getty Images)

The Intel logo is projected on the face of Intel Executive Vice President Dadi Perlmutter as he speaks during a news conference about the 3-D Tri-Gate transistors called “Ivy Bridge” on May 4, 2011 in San Francisco, California. Intel announced a technical breakthrough in the microprocessors with the world's first Tri-Gate transistors, that will increase speed and consume less energy. (Photo by Justin Sullivan/Getty Images)

A group of Ring Tailed Lemurs eat from a Thanksgiving spread at the San Francisco Zoo on November 23, 2011 in San Francisco, California. Fifteen lemurs at the San Francisco Zoo were treated to a Thanksgiving feast of green beans, a fruit salad made up of apples, bananas, grapes sweet potatoes and a turkey made out of monkey chow. (Photo by Justin Sullivan/Getty Images)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)