While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Freya Smith aged three, leads one of Erth’s giant dinosaur puppets across the road on August 6, 2019 in Edinburgh, Scotland. Australian theatre company Erth presents their best-selling show Dinosaur’s Zoo as part of Underbelly’s Fringe programme. Featuring giant dinosaur puppets which walk, roar and blink like the real thing, Dinosaur’s Zoo is a perfect example of edutainment for children of all ages, taking place at the McEwan Hall every day of the Fringe at 11am. (Photo by Jeff J. Mitchell/Getty Images)

Sergey, one of the participants of PARTISAN courses, poses for a portrait in an abandoned building in Olgino, St. Petersburg, Russia on November 23, 2016. Sergey came to St. Petersburg from the city of Cheliabinsk to attend an intensive seven-day program. Sergey is a businessman, a traveller and a blogger. His another passion are “men's hobbies”, that's why he participated in the paramilitary courses. (Photo by Alexander Aksakov/The Washington Post)

A Guarani boy pets a puppy in the Mata Verde Bonita village, in Marica, Rio de Janeiro state, Brazil, Thursday, February 25, 2020, where healthcare workers are making the rounds with coolers containing doses of China's Sinovac COVID-19 vaccine as part of a mass immunization program aimed at inoculating all of Rio's 16 million residents by the end of the year. (Photo by Bruna Prado/AP Photo)

Russia's Alexandra Stepanova and Ivan Bukin perform during the ice dance free dance program at the Rostelecom Cup ISU Grand Prix of Figure Skating in Moscow November 15, 2014. (Photo by Grigory Dukor/Reuters)

A family take a souvenir picture next to giant male panda Xiao Liwu, who was born at the San Diego Zoo and will be repatriated to China with his mother Bai Yun, bringing an end to a 23-year-long panda research program in San Diego, California, U.S., April 18, 2019. (Photo by Mike Blake/Reuters)

New program of Munich's Krone Circus performed by two American artists “The Carmenas” during a press conference in Munich, Germany on January 10, 1962, while sitting in a coffee-house. (Photo by Heinrich Sanden Sr./AP Photo)

Russian President Vladimir Putin aims a sniper rifle during a visit to the Patriot military exhibition center outside Moscow, Russia, Wednesday, September 19, 2018. Putin chaired a meeting that focused on new arms programs. (Photo by Alexei Nikolsky/Sputnik/Kremlin Pool Photo via AP Photo)