To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A man uses a floating pitcher to catch a fish after removing it from a net at Keenjhar Lake, near Thatta, February 22, 2015. This technique of fishing using floating pitchers is a unique and traditional one for this community, found only on Keenjhar Lake, one of the largest freshwater lakes in Pakistan, which is famous for its variety of breeding and wintering waterbirds. (Photo by Akhtar Soomro/Reuters)

A flood affected family moves on a banana raft past a fishing net in Morigaon district, east of Gauhati, northeastern Assam state, India, Sunday, July 31, 2016. A week of heavy rain has killed dozens of people and uprooted tens of thousands of others from their homes. Floods are an annual occurrence in Assam and many parts of India during the June-September monsoon season. (Photo by Anupam Nath/AP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)