To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A worker inspects unfinished firecrackers as they make pyrotechnics at a makeshift factory in Bocaue town, Bulacan province, north of Manila December 27, 2014. Firecracker makers in Bulacan province, the pyrotechnic capital of the Philippines, are in haste to meet the demands for the coming New Year revelry. (Photo by Romeo Ranoco/Reuters)

An Indonesian worker carries a giant candle at a traditional Chinese candle maker for the upcoming Lunar New Year in Bogor, Indonesia, 27 January 2015. The Chinese Lunar New Year, known here as Imlek, is only three weeks away. The whole city is getting decked out to celebrate the event on 19 February 2015. (Photo by Adi Weda/EPA)

Employee Sandra Jaeckel, at the photographer's request, adjusts a ribbon around the neck of a giant chocolate Easter bunny at the production facility at Confiserie Felicitas chocolates maker on April 9, 2014 in Hornow, Germany. Easter is among the busiest times of year for the chocolatier, which produces Easter bunnies and eggs in a wide variety of sizes and styles. Founded by Belgian expats Goedele Matthyssen and Peter Bientsman the company will soon celebrate its 21st year. (Photo by Sean Gallup/Getty Images)

The northern lights, or aurora borealis, appear in the sky over the Bamburgh lighthouse at Stag Rock in Northumberland, England on September 28, 2016. (Photo by Owen Humphreys/PA Wire via ZUMA Press)

The Aurora Borealis (Northern Lights) is seen over the sky near the village of Pallas (Muonio region) of Lapland, Finland September 8, 2017. (Photo by Alexander Kuznetsov/Reuters)

A person stands on a car while looking at Auroras, caused by a coronal mass ejection on the Sun, that illuminate the skies in the southwestern Siberian Omsk region, Russia on November 6, 2023. (Photo by Alexey Malgavko/Reuters)

The Northern lights made an appearance just after midnight on Wednesday over Sycamore Gap in Northumberland, North East England on September 13, 2023, with the aurora pillars visible. (Photo by Ian Sproat/Picture Exclusive)