To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Far from the fancy throngs who gather at the Pebble Beach Concours d'Elegance every year, another collection of car enthusiasts strive to cough up the worst cars imaginable. The Concours d'Lemons gathers the Edsels, Yugos and Azteks of yesteryear to give the freaky and foul their day in the sun. Photo: The 1973 Electra-King three-wheeler, the dead evolutionary branch of today's electric cars. (Photo by Robert Kerian/Yahoo Autos)

Tandem hair drying is possible with a new two-hood attachment for any electric hair dryer manufactured by Postcraft Co of Tucson, Ariz., shown in Chicago, January 27, 1965. A Y adapter permits two hoses to be attached to the dryer. (Photo by Edward Kitch/AP Photo)

A Toyota i-Road electric vehicle drives in a underground parking lot in Tokyo April 9, 2015. Tokyoites will get a chance to zip around town on Toyota Motor Corp's three-wheeled electric car-cum-motorbike from Friday, in a trial aimed at crafting a global business model to reduce gridlock and pollution. (Photo by Thomas Peter/Reuters)