A reveler jumps from a fountain onto the crowd below, after the launch of the “Chupinazo” rocket, to celebrate the official opening of the 2014 San Fermin fiestas in Pamplona, Spain, Sunday, July 6, 2014. Revelers from around the world turned out here to kick off the festival with a messy party in the Pamplona town square, one day before the first of eight days of the running of the bulls glorified by Ernest Hemingway's 1926 novel “The Sun Also Rises”. (Photo by Andres Kudacki/AP Photo)

Hot air balloons take to the skies as they participate in the mass assent at sunrise on the second day of the Bristol International Balloon Fiesta on August 11, 2017 in Bristol, England. More than 130 balloons have gathered for the four day event, now in its 39th year and now one of Europe's largest annual hot air balloon events, being hosted in the city that is seen by many as the home of modern ballooning. (Photo by Matt Cardy/Getty Images)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)