To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Farmers use tractors and burn tires, hay and manure as they block the highway between Morlaix and Brest during a demonstration against the market prices of their product, on July 22, 2015 in Morlaix, western of France. French farmers protesting over falling food prices threatened to step up blockades of cities, roads and tourist sites, as the government prepared to unveil emergency aid for them. Farmers have dumped manure in cities, blocked access roads and motorways and hindered tourists from reaching Mont St-Michel in northern France, one of France's most visited sites. (Photo by Fred Tanneau/AFP Photo)

This long exposure picture shows vehicles on roads during rush hour on the eve of the National Day holidays in Shanghai on September 30, 2014. According to local media, police checkpoints will be set up at highways, elevated roads and business hubs to tackle drunk driving during the National Day holiday. (Photo by Johannes Eisele/AFP Photo)

Rick Sorenson, owner of the Rio Ramaza Marina, wades in the Sacramento River after securing an old paddlewheel boat on his property as the river makes its way up the levee on Garden Highway in Sacramento, Calif., Monday, January 9, 2017. (Photo by Hector Amezcua/The Sacramento Bee via AP Photo)

A Philippine Airlines A300 Airbus plane lies near the service road of a highway south of Manila after it overshot the runway, September 19, 1987 in Manila upon landing from Singapore. Nobody was injured among 135 passengers and crewmen on board. (Photo by Bullit Marquez/AP Photo)