As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Astronaut Chris Hadfield Explains How to Wash your Hands in Space.

Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.

Police officers standby while a forest fire burns the hills of Valparaiso city, northwest of Santiago, March 13, 2015. Several hectares of land has been burned due to forest fires near Valparaiso city, with no report of deaths or injuries, local authorities said. (Photo by Lucas Galvez/Reuters)

At this year’s Venice Bienniale in Italy, the Korean pavilion has a curious exhibit called “Commissions for Utopia”. It includes renderings from North Korea’s top architects and artists (all anonymous), many of whom studied at the Paekho Institute of Architecture, North Korea’s state-run architectural college, and none of whom have ever left the country. They were asked to create a vision of North Korea’s future sustainable architecture for its expanding tourism industry. Their final products are a glimpse into what it would be like to envision the future after being entirely cut off from the present for almost 70 years. (Photo by Nick Bonner/Kyle Vanhemert/Venice Architecture Biennale)

We all have our own ways of passing time on our daily commutes. Some people read, others try to sleep, and many listen to music or play on their phones. But one creative commuter has a simple and highly entertaining way that hopefully more people will embrace. By placing a face from a newspaper in front of a person at just the right angle, they transform other commuters into recognizable celebrities while keeping the unbeknownst participant obscured.

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Victoria's Secret Angels Candice Swanepoel and Erin Heatherton attend Victoria's Secret Very s*xy Tour stop in New York at the Victoria's Secret at Herald Square on March 13, 2012 in New York City. (Photo by Jamie McCarthy/Getty Images for Victoria's Secret)