Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Competitors Hope Garcia (L) and Francesca Esker during the newly reintroduced Muscle Beach Vintage Swimsuit competition at Venice Beach, California on May 30, 2016. Venice is one of two historic bodybuilding locations and took over as the most famous spot when the nearby Santa Monica Muscle beach was shutdown due to overcrowding. California Governor and actor Arnold Schwarzenegger used to be a regular amongst the many famous bodybuilders and actors who have trained there and still makes an occasional appearance. (Photo by Mark Ralston/AFP Photo)

A Ballet Paraisópolis student wearing a face mask rehearses amidst the coronavirus (COVID-19) pandemic on August 13, 2020 in Sao Paulo, Brazil. The Ballet Paraisópolis is a project that teaches dance to children and young people in the Paraisópolis community in order to encourage them to seek better life opportunities. Founded in 2012 by ballerina, teacher and choreographer, Monica Tarragó, Ballet Paraisópolis has a total of 200 students and another 2,000 on the waiting list. (Photo by Alexandre Schneider/Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.