Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

“Hiding In The Shadows”. This Baby Sandhill taking refuge under Moms wings while sitting on her second egg. I witnessed this baby being born earlier that day,and the next morning saw the other one hatch,what a sight to see. Photo location: Deland, Florida. (Photo and caption by Scott Helfrich/National Geographic Photo Contest)

A boy poses with a butterfly on his face during a photocall to promote the “Sensational Butterflies” exhibition at the Natural History Museum in central London, on March 25, 2013. With around 400 live tropical butterflies and moths living in the temporary facility, visitors will get the chance to see them flying freely as well as looking for emerging butterflies at the hatchery window. Running from March 29 to September 15, 2013, the exhibition is housed in a structure in the museum grounds. (Photo by Leon Neal/AFP Photo)

First Place, Sports Photojournalist Of The Year. One of 24 photos by Patrick Smith, freelance for Getty Images: Sadie Bezzant is crushed by a sheep during the pre-rodeo entertainment of mutton busting during the Strawberry Days Rodeo in Pleasant Grove, Utah. (Photo by Patrick Smith)

A poster for the IMAX presentation of “The Hunger Games: Catching Fire” (left), and a teaser poster for “The Hunger Games: Mockingjay, Part I”, both created by the Los Angeles-based design firm IGNITION. Both are nominated for the 2014 Key Art Awards in the category of Theatrical Domestic One-Sheet. The Hollywood Reporter's annual competition for the best in film and TV advertising honors some of the most creative imagery used in movie posters. Here is a selection of some of this year's nominees. (Photo by Key Art Awards 2014)

In this April 4, 2014 file photo, a community policeman kicks a man who they alledge participated in an ambush against them near the town of La Concepcion, Mexico. The vigilante force was set-up by affected communities opposed to the construction of the La Parota hydroelectric dam. Two vigilantes were injured and one died. (Photo by Bernandino Hernandez/AP Photo)

1st Place in Wildlife: A male orangutan peers from behind a tree while crossing a river in Borneo, Indonesia. (Photo by Jayaprakash Joghee Bojan/National Geographic Nature Photographer of the Year contest 2017)