To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Raka Soko, a traditional healer and Poro society member is deep in prayer while holding a broom and a bottle filled with spiritual wine that is purified to show gratitude to the gods before a ceremony in Waterloo on November 26, 2018. Standing across the field from him another member, Amos Nicol, holds a statue of the spiritual god Sama Yorbu which is used to communicate directly to other gods for permission to perform. (Photo by Lynn Rossi/AFP Photo)

A sommelier serves the glass with 2021 Beaujolais Nouveau wine of a young woman bathing in a red colored hot water bath, on the day of the Beaujolais Nouveau official release, at Hakone Kowakien Yunessun hot spring resort in Hakone, Japan, 18 November 2021. Japan is a major market for the Beaujolais Nouveau. However, the country's total Beaujolais Nouveau imports are expected to fall by 20 per cent from 2019 to around 3,6 million bottles, amid the ongoing coronavirus pandemic. (Photo by Franck Robichon/EPA/EFE)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.