As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Starting on Monday, August 12, Perseid meteors will streak across the summer sky for a couple of nights, offering casual stargazers and serious nighttime photographers a chance to capture a glimpse of the annual meteor shower. Photo: Photographer David Kingham created this composite image from 23 photos on August 12, 2012. (Photo by David Kingham)

In this aerial view the officers' building and an auditorium stand at the former Soviet military base on January 26, 2017 in Wuensdorf, Germany. Wuensdorf, once called “The Forbidden City”, was the biggest base for the Soviet armed forces in communist East Germany from 1945 until the last Soviet troops left in the early 1990s following the end of the Cold War and the reunification of Germany. (Photo by Sean Gallup/Getty Images)

This adventurous husband and wife who are PAID to explore the world will give you a serious case of wanderlust. The Best Job in the World author, Ben Southall from Petersfield, Hampshire and his stunning Australian wife, Sophee are the definition of couple goals. The loved up pair with a taste for the extreme, launched, The Best Life in the World, last year with an incredible 34,000 mile journey from Singapore to London – in a mustard Land Rover. Here: Ben Southall’s wife, Sophee, takes a moment in Turkmenistan . (Photo by Ben Southall/Caters News Agency)

Ralph Mirebs, an urban explorer and photographer in Russia, has revealed extraordinary photos of Soviet space shuttle prototypes gathering dust in an abandoned hangar. The abandoned hangar is located at the Baikonur Cosmodrome in Kazakhstan, which is still in operation today (with the close of NASA’s shuttle program, Russian Soyuz shuttles are the only way for astronauts to reach the International Space Station). The Buran prototype shuttles found by Mirebs, however, are from an earlier era – they are the last remnants of a space program that began in 1974 and was finally shuttered in 1993. (Photo by Ralph Mirebs/Exclusivepix Media)

A police officer reacts to flames during a protest against Chile's government in Santiago, Chile on November 4, 2019. Unrest began in Chile last October 18 with protests against a rise in transport tickets and other austerity measures and descended into vandalism, looting, and clashes between demonstrators and police. Protesters are angry about low salaries and pensions, poor public healthcare and education, and a yawning gap between rich and poor. (Photo by Henry Romero/Reuters)

Mohamed Mostafa, 35, carries dyed yarns at a dye workshop in old Cairo, Egypt, March 17, 2016. Egypt's hard currency crisis and competition from modern factories in Asia and at home threaten one of the last dye workshops in Egypt. But one of its owners takes comfort in the trade's ancient resilience. Mohamed Mostafa boasts that the profession dates back 3,000 years, so it can survive anything. (Photo by Amr Abdallah Dalsh/Reuters)

Indian women beat men with stick (Lathi) during celebration of Lathmar Holi in Nandgaon village of Mathura district in Uttar Pradesh, India on February 25, 2018. Holi is observed in India at the end of the winter season on the last full moon of the lunar month. (Photo by Javed Sultan/Anadolu Agency/Getty Images)