A Thai man climbs down from his home in a disused airplane on September 12, 2015 in Bangkok, Thailand. 3 impoverished Thai families have begun living in disused airplanes on a private field. The families, who collect and recycle garbage earning a few dollars a day, can't afford to rent and prefer to stay in the planes. (Photo by Taylor Weidman/Getty Images)

Thai vendors stand next to edible insects for sale at Talad Thai market in Pathum Thani province on the outskirts of Bangkok, Thailand, 15 July 2013. Insects have long been on the menu in Thailand, but academics and the United Nation's Food and Agriculture Organization (FAO) officials are hoping they will become a more common global source of protein and nutrients to meet the need for growing world food requirements in the future. (Photo by Narong Sangnak/EPA)

A lizard wears a cowboy hat at Pet Expo Thailand on May 06, 2023 in Bangkok, Thailand. Dogs take part in a skateboarding competition at Pet Expo Thailand, a four day exhibition held at the Queen Sirikit National Convention Center. Dogs were judged on form and agility and separated into novice and experienced categories. Placing first place in the novice category was Mui and first in the experienced category was Suradej. Both house pets and exotic animals were featured at the expo, with visitors and their pets able to interact with them. (Photo by Lauren DeCicca/Getty Images)

Vendor Nyurgusun Starostina, 47, poses for a picture at an open-air market on a frosty day in Yakutsk, Russia, December 5, 2023. Temperatures in parts of the Sakha Republic, also known as Yakutia and located in the northeastern part of Siberia, went below minus 50 degrees Celsius (minus 58 degrees Fahrenheit) on December 5. (Photo by Roman Kutukov/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

A terminally ill patient raises his arm in a hospice for those dying of AIDS at the Buddhist temple Wat Prabat Nampu in Lopburi province, north of Bangkok November 30, 2014. From 1992, the temple has provided housing for HIV positive patients and palliative care for those in the final stages of the AIDS disease. Data from 2013 estimates Thailand has 450,000 people living with HIV/AIDS, but only 353,000 have access to life-saving antiretroviral drugs. (Photo by Damir Sagolj/Reuters)