As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

Vendor Nyurgusun Starostina, 47, poses for a picture at an open-air market on a frosty day in Yakutsk, Russia, December 5, 2023. Temperatures in parts of the Sakha Republic, also known as Yakutia and located in the northeastern part of Siberia, went below minus 50 degrees Celsius (minus 58 degrees Fahrenheit) on December 5. (Photo by Roman Kutukov/Reuters)

Willy Adames #2 and Mike Yastrzemski #5 of the San Francisco Giants high five after the game against the San Diego Padres at Oracle Park on June 5, 2025 in San Francisco, California. (Photo by Suzanna Mitchell/San Francisco Giants/Getty Images)

A participant in the “Cats Who Look Like Cows” competition wears a cowboy outfit back stage before judging on March 05, 2023 in Bangkok, Thailand. Thailand's Cat Fanciers' Club hosted a “Cats Who Look Like Cows” competition during a Cat Expo in Bangkok's Ladphro neighborhood. Over 100 cats were judged on how similarly their pattern resembled a cow, color, fur softness and personality. A relaxed, fluffy cat named Arpo took home first prize. (Photo by Lauren DeCicca/Getty Images)

The Pied Piper of Hamelin, actually city tourism employee Michael Boyer, leads local children dressed as rats through a quiet street on November 19, 2012 in Hameln, Germany. The Pied Piper (in German: Der Rattenfaenger), is one of the many stories featured in the collection of fairy tales collected by the Grimm brothers, and the 200th anniversary of the first publication of the stories will take place this coming December 20th. Boyer, a U.S. citizen who has lived in Hameln for 15 years, and city children regularly perform a reenactment of the Pied Piper tale throughout the summer months. The Grimm brothers collected their stories from oral traditions in the region between Frankfurt and Bremen in the early 19th century, and the works include such global classics as Sleeping Beauty, Little Red Riding Hood, Rapunzel, Cinderella and Hansel and Gretel. (Photo by Sean Gallup)

English actress Kate Beckinsale attends the GQ Men of the Year Awards at Tate Modern on September 5, 2018 in London, England. (Photo by Karwai Tang/WireImage)