A young evacuee of Japanese ancestry waits with the family baggage before leaving by bus for an assembly center in California, in this April 1942 handout photo. February 19, 2017 marks the 75th anniversary of FDR signing executive order 9066, authorizing the internment of Japanese Americans during World War Two. (Photo by Courtesy Clem Albers/Department of the Interior/War Relocation Authority/National Archives/Reuters)

People mourn as they receive the dead bodies of victims of an Israeli strike on March 3, 2024 in Rafah, Gaza. As of Thursday February 29th, more than 30,000 people had been killed in Gaza since the start of the war on Oct. 7, according to the territory's health ministry. Also this week, more details have emerged of a potential new ceasefire deal that could start before Ramadan, pending further negotiations by Israel, Hamas and foreign mediators. (Photo by Ahmad Hasaballah/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia

Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)

A pro-government supporter scuffles with an anti-extradition supporter outside the office of pro-China lawmaker Junius Ho in Tsuen Wan in Hong Kong, China on July 22, 2019. Hong Kong demonstrators gathered for another weekend of protests against the controversial extradition bill and with a growing list of grievances, maintaining pressure on Chief Executive Carrie Lam. (Photo by Edgar Su/Reuters)

Israeli soldiers pray at dawn as the conflict between Palestine and Gaza enters its seventh day on November 20, 2012 on Israel's border with the Gaza Strip. Hamas militants and Israel are continuing talks aimed at a ceasefire as the death toll in Gaza reaches more than 100 and also three Israelis killed by rockets fired by Palestinian militants. (Photo by Christopher Furlong)

Palestinians flee areas of Rafah amid renewed Israeli strikes, southern Gaza Strip, 28 May 2024. More than 36,000 Palestinians and over 1,400 Israelis have been killed, according to the Palestinian Health Ministry and the Israel Defense Forces (IDF), since Hamas militants launched an attack against Israel from the Gaza Strip on 07 October 2023, and the Israeli operations in Gaza and the West Bank which followed it. (Photo by Haitham Imad/EPA)

A Palestinian girl cries as she stands above debris near a house that was hit during Israeli strikes in Khan Yunis in the southern Gaza Strip, on April 2, 2025. Israeli Defence Minister Israel Katz announced on April 2, a major expansion of military operations in Hamas-run Gaza, saying the army would seize “large areas” of the Palestinian territory. (Photo by Eyad Baba/AFP Photo)