Models wait backstage during the Ukrainian Fashion Week in Kiev, October 16, 2015. (Photo by Valentyn Ogirenko/Reuters)

Adrienne Sipe (L) and Brooke Gilliam of Washington D.C. leap off a snow podium they made near the U.S. Capitol in Washington February 13, 2014. A deadly and intensifying winter storm packing heavy snow, sleet and rain pelted a huge swath of the U.S. East Coast on Thursday, grounding flights and shuttering schools and government offices. (Photo by Kevin Lamarque/Reuters)

Cosplay fans (R) take selfies as comic book and gaming fans attend the annual Ani-Com and Games Fair in Hong Kong on July 28, 2017. Tens of thousands were expected to attend the annual event on animation, comics and games, from July 28 to August 1. (Photo by Isaac Lawrence/AFP Photo)

A woman poses for a photographer (not pictured) as a man sits next to her in downtown Catania, Italy April 20, 2016. (Photo by Tony Gentile/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

The new EVR system which allows the recording of television programmes which can then be watched at the owner's discretion. The new Teleplayer has been produced in partnership with Rank Bush Murphy Ltd and EVR and has enormous potential. 21st September 1970. (Photo by Central Press/Getty Images)

First Place, Sports Photojournalist Of The Year. One of 24 photos by Patrick Smith, freelance for Getty Images: Sadie Bezzant is crushed by a sheep during the pre-rodeo entertainment of mutton busting during the Strawberry Days Rodeo in Pleasant Grove, Utah. (Photo by Patrick Smith)

Tandem hair drying is possible with a new two-hood attachment for any electric hair dryer manufactured by Postcraft Co of Tucson, Ariz., shown in Chicago, January 27, 1965. A Y adapter permits two hoses to be attached to the dryer. (Photo by Edward Kitch/AP Photo)