England fans show their support during the FIFA Women's World Cup Australia & New Zealand 2023 Quarter Final match between England and Colombia at Stadium Australia on August 12, 2023 in Sydney / Gadigal, Australia. (Photo by Alex Pantling – FIFA/FIFA via Getty Images)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

A model poses backstage ahead of the NLP show at Mercedes-Benz Fashion Week Australia 2014 at Carriageworks on April 7, 2014 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images)

A model walks the runway wearing creations by Bianca Spender during Mercedes-Benz Fashion Week Australia in Sydney, Australia, 14 May 2018. (Photo by Dan Himbrechts/EPA/EFE)

Tens of millions of red crabs make their way across Christmas Island, Australia on November 13, 2021 during their annual migration from the forest to the ocean, swamping roads and bridges. (Photo by Parks Australia/Animal News Agency)