To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Brazilian jaguars, imperilled by hunters, ranchers and destruction of their habitat, have learned to survive at least one menace – flooding in the Amazon. They take to the trees. Although they can be six feet long and 200 pounds, the largest South American cats nimbly navigate treetops where they stay from April to July when the rainforest floor is under meters-deep water. Here: A female adult jaguar, which has a cub, growls at the Mamiraua Sustainable Development Reserve in Uarini, Amazonas state, Brazil, June 5, 2017. (Photo by Bruno Kelly/Reuters)

A worker paints the Amazon Tall Tower Observatory (ATTO) in Sao Sebastiao do Uatuma in the middle of the Amazon forest in Amazonas state January 10, 2015. The Amazon Tall Tower Observatory is a project of Brazil's National Institute of Amazonian Research and Germany's Max Planck Institute and will be equipped with high-tech instruments and an observatory to monitor relationships between the jungle and the atmosphere from next July. According to the institutes, ATTO will gather data on heat, water, carbon gas, winds, cloud formation and weather patterns. (Photo by Bruno Kelly/Reuters)

Doctor Dvora Ancona wears a glove bearing writings against violence on women as she arrives to attend La Scala opera house's gala season opener, Giuseppe Verdi's opera “Don Carlo” at the Milan La Scala theater, Italy, Thursday December 7, 2023. The season-opener Thursday, held each year on the Milan feast day St. Ambrose, is considered one of the highlights of the European cultural calendar. (Photo by Luca Bruno/AP Photo)