To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A performer presents a creation from the Haute Coiffure Fall-Winter 2014/15 collection by French designer Charlie Le Mindu during the Paris Fashion Week, in Paris, France, July 7, 2014. The presentation of the Haute Couture collections runs from 06 to 10 July. (Photo by Etienne Laurent/EPA)

Boston Bruins center Charlie Coyle (13) goes airborne as New York Islanders goaltender Semyon Varlamov (40) makes the save in a shootout during an NHL hockey game, Tuesday, December 13, 2022, in Boston. (Photo by Charles Krupa/AP Photo)

Maggie Estby, of Champlin, Minn., high-fives her bulldog Bam Bam after the pooch was crowned the winner of the annual Drake Relays Beautiful Bulldog Contest, Monday, April 25, 2022, in Des Moines, Iowa. The pageant kicks off the Drake Relays festivities at Drake University where a bulldog is the mascot. (Photo by Charlie Neibergall/AP Photo)

Fans react as Kansas City Chiefs wide receiver Xavier Worthy, right, signs autographs at the team's NFL football training camp Sunday, July 27, 2025, in St. Joseph, Mo. (Photo by Charlie Riedel/AP Photo)