A health worker makes a heart with her hands while waiting to take swab samples from people in the Jing' an district of Shanghai on May 31, 2022, as the city prepares to lift more curbs after two months of heavy-handed restrictions. (Photo by Hector Retamal/AFP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Spectators cheer as the United Launch Alliance Delta 4-Heavy rocket, with NASA's Orion spacecraft mounted atop, lifts off from the Air Force Station, December 5, 2014, in Cape Canaveral, Fla. (Photo by Smiley N. Pool/AP Photo/Houston Chronicle)

Peng Jing, 24, attends her wedding photography shoot after the lockdown was lifted in Wuhan, capital of Hubei province and China's epicentre of the novel coronavirus disease (COVID-19) outbreak, April 15, 2020. (Photo by Aly Song/Reuters)

A military helicopter flies over Tel Aviv after lifting off from the Tel Aviv Sourasky Medical Center (Ichilov), amid the ongoing conflict between Israel and the Palestinian Islamist group Hamas, Israel on December 27, 2023. (Photo by Clodagh Kilcoyne/Reuters)

An Army Sikorsky R-5 helicopter, undergoing record trials, demonstrates its lifting power by carrying 17 persons and pilot aloft as female onlookers wave in Bridgeport, Conn., January 10, 1946. During the tests records were claimed for altitude speed and both altitude and speed with payload. (Photo by Anthony Camerano/AP Photo)