A model backstage ahead of the Dee by Dalia show during Fashion Forward Fall/Winter 2016 held at the Dubai Design District on April 2, 2016 in Dubai, United Arab Emirates. (Photo by Stuart C. Wilson/Getty Images)

Smoke and steam billow from Belchatow Power Station, Europe's largest coal-fired power plant powered by lignite, operated by Polish utility PGE, in Rogowiec, Poland on November 22, 2023. (Photo by Kacper Pempel/Reuters)

A murmuration of starlings above the the small village of Rigg, near Gretna, in the Scottish Borders, on November 25, 2013. The weight of the resting birds on power lines caused some power localised power outages in the village. Still one of the commonest of garden birds, its decline elsewhere puts it on the Red List of endangered species. (Photo by Owen Humphreys/PA Wire)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A general view shows the Krasnoyarsk hydro-electric power station on the Yenisei River near the Siberian city of Krasnoyarsk, Russia, January 13, 2016. The power plant, owned by EuroSibEnergo company, part of En+ Group, with a generating capacity of 6,000 megawatt (MW), has a ferro-concrete dam 124-metres high and 1065-metres long and is the second largest Russian hydroelectric power station. About 85% of the energy generated is intended for the Rusal Krasnoyarsk aluminium smelter, according to representatives of the power station. (Photo by Ilya Naymushin/Reuters)

Juventus' Italian forward Cristiana Girelli celebrates after scoring an equalizer during the UEFA Women's Champions League Group A football match between Juventus and Wolfsburg on November 09, 2021 at the Juventus stadium in Turin. (Photo by Marco Bertorello/AFP Photo)

Brazil's forward Debinha (up) vies with Jamaica's goalkeeper Sydney Schneider during the France 2019 Women's World Cup Group C football match between Brazil and Jamaica on June 9, 2019, at the Alpes Stadium in Grenoble, central-eastern France. (Photo by Emmanuel Foudrot/Reuters)

United States' defender Crystal Dunn (R) vies for the ball with Sweden's forward Sofia Jakobsson during the France 2019 Women's World Cup Group F football match between Sweden and USA, on June 20, 2019, at the Oceane Stadium in Le Havre, northwestern France. (Photo by Bernadett Szabo/Reuters)