Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Armed man stand at entrance of the naval headquarters in Sevastopol, March 19, 2014. Around a dozen Ukrainian servicemen, unarmed and in civilian clothes, walked out of the Ukrainian naval headquarters in the Crimean port of Sevastopol on Wednesday after it was taken over by pro-Russian forces, a Reuters witness said. (Photo by Baz Ratner/Reuters)

“This is a shot I have envisioned in my head for a while, and only possible to shoot today with the invention of the GoPro. Shot at a beach break near my home. The board broke on this wave, but the vision made it worthwhile. Shot with the GoPro Hero 3+ and a Gripstick Pro Mount”. (Photo and caption by Mike Coots)

A man cries over the body of his girlfriend, who was killed by shelling in the Kalininsky district of Donetsk, territory under control of the pro-Russian Government of the Donetsk People's Republic in eastern Ukraine, Thursday, June 9, 2022, during the Russian invasion. (Photo by Alexei Alexandrov/AP Photo)