To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

(L-R) Ozzy Osbourne and son, producer Jack Osbourne visit the Tribeca Film Festival 2011 portrait studio on April 25, 2011 in New York City. (Photo by Larry Busacca/Getty Images for Tribeca Film Festival)

The Dynasphere, an electrically-driven wheel, invented by Mr. J. A. Purves of Taunton and his son. It had 2.5 horse power and once attained a speed of 25 mph. (Photo by Fox Photos/Getty Images). 1932

“Alan Alexander “A. A.” Milne (18 January 1882 – 31 January 1956) was an English author. Milne is most famous for his two Pooh books about a boy named Christopher Robin after his son, and various characters inspired by his son's stuffed animals, most notably the bear named Winnie-the-Pooh”. – Wikipedia

Photo: A rare American first edition of a Winnie-the-Pooh book signed by the author A.A. Milne and illustrator E. H. Shephard is displayed with Pooh characters form a 1930's game at a press preview at Sotheby's Auctioneers on December 15, 2008 in London. (Photo by Peter Macdiarmid/Getty Images)

Food is placed on the tomb of pet dog Xixi at Baifu pet cemetery ahead of the Qingming Festival on the outskirts of Beijing, China March 26, 2016. The Chinese characters on the gravestone read: “Mommy's only good son”. (Photo by Jason Lee/Reuters)