“Hippo Chase”. As we approached the camp the Selinda Reserve of northern Botswana our boat passed by a hippo resting in the water. I turned around to look back at the boat's wake and saw the hippo charging after us! The hippo must've been tired from an all-nighter because he was angry. He rose way up out of the water three times trying to chase our boat! He was coming at us with such force that he created a wake of his own. Photo location: Selinda Reserve of northern Botswana. (Photo and caption by Curtis Simmons/National Geographic Photo Contest)

Spectators cheer as the United Launch Alliance Delta 4-Heavy rocket, with NASA's Orion spacecraft mounted atop, lifts off from the Air Force Station, December 5, 2014, in Cape Canaveral, Fla. (Photo by Smiley N. Pool/AP Photo/Houston Chronicle)

Competitors gather backstage as they prepare to take part in the All Ireland Irish Dancing Championships on November 2, 2016 in Belfast, Northern Ireland. The championships take place at the Waterfront Hall over the course of six days with winners qualifying for the World Irish Dancing Finals which will take place in Dublin next year. (Photo by Charles McQuillan/Getty Images)

Tourists ice skate at night on the Eiffel Tower's skating rink in Paris December 9, 2014. The skating rink, located on the first level of the Eiffel Tower, opens to the public as part of the Christmas holiday season. (Photo by Charles Platiau/Reuters)

Poland's Dawid Kubacki soars through the air during the men's FIS Ski Jumping World Cup competition in Engelberg, central Switzerland, on December 20, 2014. (Photo by Fabrice Coffrini/AFP Photo)

Miss Costa Rica Maria Fernanda Rodriguez Ávila competes in the evening gown competition during the preliminary round of the 71st Miss Universe Beauty Pageant in New Orleans, Wednesday, January 11, 2023. (Photo by Gerald Herbert/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A poster advertises the highly anticipated video game, “Call Of Duty: Modern Warfare 3” at a GameStop Corp. store November 6, 2011 in North Las Vegas, Nevada. Video game publisher Activision plans to release the eighth installment in the “Call of Duty” franchise at midnight on November 8. (Photo by Ethan Miller/Getty Images)