A police officer sings as a hearse drives along a street as part of a campaign sponsored by the Colombian police and a funerary home to raise awareness during the new coronavirus pandemic in Envigado, Antioquia, Colombia, on April 1, 2020. More than 20,000 cases of COVID-19 were registered in Latin America and the Caribbean by Wednesday, according to an AFP tally using information provided by national health authorities and the World Health Organization. (Photo by Joaquin Sarmiento/AFP Photo)

A tourist gets an “Art Hug” from a disinfected costumed man outside the reopened Rijksmuseum in Amsterdam, Netherlands, Monday, June 1, 2020. The government takes a major step to relax the coronavirus lockdown, with bars, restaurants, cinemas and museums reopening under strict conditions. (Photo by Peter Dejong/AP Photo)

Miss Panama Solaris Barba competes in the evening gown competition during the preliminary round of the 71st Miss Universe Beauty Pageant in New Orleans, Wednesday, January 11, 2023. (Photo by Gerald Herbert/AP Photo)

Attendee Ana Niebla arrives in costume as Princess Penny Wise for opening night of the pop culture festival Comic Con International in San Diego, California, U.S., July 17, 2019. (Photo by Mike Blake/Reuters)

Members of the Mayossa Folk Dance Group pour water on young women in Kiskunmajsa, some 140 kms southeast of Budapest, Hungary, Monday, April 2, 2018. According to a several hundred years old tradition of Hungarian villages young men pour water on young women who in exchange present their sprinklers with beautifully colored eggs on Easter Monday. (Photo by Sandor Ujvari/MTI via AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Apple Senior VP of Worldwide Marketing Phil Schiller talks about the display on the new iPad during an Apple product launch event at Yerba Buena Center for the Arts on March 7, 2012 in San Francisco, California. In the first product release following the death of Steve Jobs, Apple Inc. introduced the third version of the iPad (iOS 5.1; Processor is an Apple A5X ARM-based unit; Display 2048 x 1536 pixels; Camera is set at 5 megapixels and has a 5-element lens plus auto face-detection, auto focus lock and image stabilisation for video; Wi-Fi + 4G) and an updated Apple TV. (Photo by Kevork Djansezian/Getty Images)

A dachshund portraying a racehorse, trots down Duval Street in Key West, Florida, December 31, 2014. About 175 dachshunds and other dogs participated in the event that preludes four warm-weather takeoffs on New York City's Times Square ball drop. (Photo by Steve Panariello/Reuters/Florida Keys News Bureau)