“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Last Friday, in Afghanistan's mountainous northeastern province of Badakhshan, an enormous landslide took place, burying much of a small village, and killing hundreds. Officials say that at least 300 residents of Abi Barik village were killed, but are uncertain about exact numbers, cautioning that the final number could be 500 or more. Rescue teams gave up hope on Saturday of finding any survivors, focusing energy on helping the hundreds suddenly made homeless. Many of the surviving families have struggled to get aid. Some have gone to nearby villages to stay with relatives or friends, while others have slept in tents provided by aid groups.

A worker stands by a historic building as it is moved down the block on wheels on New York Avenue to make way for a new construction July 28, 2014 in Washington, DC. A team from Expert House Movers have been moving the historic building near 4th Street which is one of the largest structures in the DC area to be moved. (Photo by Brendan Smialowski/AFP Photo)

Visitors to the Nightmare Fears Factory in Niagara Falls, Canada, are obliged to navigate their way round the supposedly haunted building in total darkness while live actors jump out of them. The Nightmare Fears Factory team have been using hidden cameras to take pictures of their guests' terrified reactions, which they've then posted on the company's Facebook page. And it turns out they're all pretty funny. (Photo by Nightmare Fears Factory)

Members of the Castellers “Vila de Gracia” start forming their famous human tower called “castell” in the Barcelona neighborhood of Gracia, Catalonia, Spain on Sunday May 19 2013. A “castell” is a human tower traditionally built during festivals in many places in Catalonia. At these festivals, several "colles" or teams compete to build the most impressive towers they can. (Photo by Emilio Morenatti/Associated Press)

Contestants prepare to go on stage during the Miss International Queen 2015 transgender/transsexual beauty pageant in Pattaya, Thailand, November 6, 2015. Some 27 contestants from 17 countries, all born male, are competing in the week-long event for the crown of Miss International Queen. (Photo by Athit Perawongmetha/Reuters)

Young Japanese women pose with a green bear costumed person during the 'Earth Parade 2015' in Tokyo, Japan, Saturday, November 28, 2015. Ahead of the U.N. climate change summit in Paris starting this week, about 1,000 citizens and environmental activists took to the streets of Tokyo on Saturday, calling for strong actions to combat global warming. (Photo by Franck Robichon/EPA)

An Indonesian worker carries a giant candle at a traditional Chinese candle maker for the upcoming Lunar New Year in Bogor, Indonesia, 27 January 2015. The Chinese Lunar New Year, known here as Imlek, is only three weeks away. The whole city is getting decked out to celebrate the event on 19 February 2015. (Photo by Adi Weda/EPA)