For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

A Utah Valley University student walks down the bright green lanes painted on the stairs from the gym Thursday, June 18, 2015, at Utah Valley University, in Orem, Utah. Utah Valley University spokeswoman Melinda Colton said the green lanes were intended as a lighthearted way to brighten up the space and get students attention. (AP Photo/Rick Bowmer)

UK “Ex on the Beach” star Chloe Goodman rocks some serious sideboob in a slinky green outfit on a night out in London, England on September 13, 2016. (Photo by XposurePhotos.com)

Demonstrators celebrate with green headscarves - the symbol of abortion rights activists – outside the Argentine Congress in Buenos Aires on December 11, 2020, after legislators passed a bill to legalize abortion. (Photo by Ronaldo Schemidt/AFP Photo)

A customer plays “Red Light, Green Light” game from the Netflix show “Squid Game” at Strawberry Cafe in Jakarta, Indonesia, October 15, 2021. (Photo by Ajeng Dinar Ulfiana/Reuters)

Models pose at the Yuzefi presentation during London Fashion Week June 2022 on June 12, 2022 in London, England. (Photo by Kate Green/BFC/Getty Images for BFC)