A cow carrying a bell and autumn flowers headgear walks by in front of spectators at the traditional cattle show in Schwellbrunn, Switzerland, 26 September 2022. The traditional show in the Appenzell region is held annually in autumn, when local farmers return from the alp with their groomed and cleaned cows to present them on a show ground. “The most beautiful and best performing cows are awarded prizes”, the Appenzellerland tourism office adds on their website. (Photo by Gian Ehrenzeller/EPA/EFE)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A “Federahannes”, a jester figure from Rottweil, participates in the “Narrensprung” (jester jump) parade in Rottweil, southern Germany, Monday, February 27, 2016. About 4000 jesters paraded through the city among thousands of spectators. The Rottweil Narrensprung is the highlight of the Swabian-Alemannic Fastnacht and one of the traditional pre-Lenten carnival parades in southwestern Germany. (Photo by Michael Probst/AP Photo)

A spectator shows off her green, white and gold eyelashes as the annual Saint Patrick's day parade takes place on March 17, 2018 in Dublin, Ireland. Dublin hosts the largest Saint Patrick's day parade in the world with a route spanning 2.5 km. The Irish annals for the fifth century date Patrick's arrival in Ireland in the year 432 with the patron saint of Ireland's remains believed to be buried at Down Cathedral in County Down. (Photo by Charles McQuillan/Getty Images)

Extras in the arena of the “Fete des Vignerons” (winegrowers' festival in French), during the last rehearsal in Vevey, Switzerland, 17 July 2019. Organized by the brotherhood of winegrowers, the event will celebrate winemaking from 18 July to 11 August. The arena has a capacity of 20,000 spectators and hosts a giant central LED floor of approximately 800 square meters. (Photo by Laurent Gilliéron/EPA/EFE)