While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Thierry Reverdi, owner of the Dreamdoll company, adjusts the sunglasses of a silicone dream doll at their workshop in Duppigheim near Strasbourg, December 2, 2014. The realistic silicone s*x dolls can be ordered from a catalogue based on four hair and eye color models for a base price of 5,500 euros ($6,150). The dolls weigh around 40 kilos due to a lightweight aluminum structure and take a week to construct. The company of three employees produces some one hundred custom-made silicone s*x dolls a year, mainly for European customers. (Photo by Vincent Kessler/Reuters)

Roof-topping enthusiast Daniel Lau takes a selfie with high-rise buildings down below as he stands on the top of a skyscraper in Hong Kong, China on August 15, 2017. A craze that began in Russia has now taken hold in Hong Kong, one of the world's most vertical cities. Mr Lau said he had been inspired by Russian climbers and that he was unafraid of the vertiginous heights he scales. (Photo by ImagineChina/Rex Features/Shutterstock)

A farmer and his cow “Cilly” wait for results of the “Milchgipfel” (lit. Milk summit) which takes place at the German Ministry of Food and Agriculture in Berlin, Germany on May 30, 2016. Minister of Food and Agriculture Christian Schmidt met with representatives of agriculture and dairy farming to evaluate measures to help dairy farmers in light of plummeting milk prices. (Photo by Maurizio Gambarni/EPA)

Reveller Jacqueline Fernandez looks on in the rain during the 26th Annual Kensington Market Winter Solstice Parade in Toronto, Canada, December 21, 2015. (Photo by Mark Blinch/Reuters)

Fireplace for children, Trondheim, Norway, by Haugen/Zohar. The children of Trondheim come to sit around the fire and tell stories in this whimsical cone hut, made with materials recycled from a construction site. (Photo by Jason Havneraas/The Guardian)

A undated handout image provided by the Bochum University of Applied Sciences (Hochschule Bochum) on 04 October 2013 shows the German team Bochum's Cruiser class solar car during a test drive in the Northern Territoty, Australia, 16 September 2013. The Dutch vehicle is competing in the World Solar Challenge, driving from Darwin to Adelaide starting on 06 October 2013. (Photo by Hochschule Bochum/EPA)

A Carlsbad,Calif. police officer turns traffic away as flames leap behind him Wednesday, May 14, 2014, in Carlsbad, Calif. Weather conditions that at least temporarily calmed allowed firefighters to gain ground early Wednesday on a pair of wildfires that forced thousands of residents to leave their homes. (Photo by AP Photo)