A bicyclist with a bike painting on her face rides past the Museum of the Future, in Dubai, United Arab Emirates, Sunday, November 6, 2022. Thousands of people take part in annual Dubai Ride on the skyscraper-lined super highway that cuts through the center of the city. (Photo by Kamran Jebreili/AP Photo)

Andrey Rublev shouts at line judge while playing against Alexander Bublik of Kazakhstan in their semifinal match during the Dubai Duty Free Tennis Championships at Dubai Duty Free Tennis Stadium on March 01, 2024 in Dubai, United Arab Emirates. (Photo by Christopher Pike/Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.