As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

An animation artist has thrown a group of Disney characters into the real world – and it's not pretty. Jeff Hong, from New York, has taken the childhood favourites and turned their lives upside down. In a series of nightmarish pictures on his Tumblr, the cartoons who once lived happily ever after are now facing up to reality. And judging from these images they're not adjusting well. Photo: Beauty is everything for this belle of the ball. (Photo by Jeff Hong)

The finishing touches are made to a new wax figure of Theresa May at Madame Tussauds in London, England on November 7, 2017. (Photo by Victoria Jones/PA Wire)

Sculptured figures titled “Huck and Jim” is on display at a press preview at The Met Fifth Avenue in New York City on Monday, January 24, 2022. (Photo by John Angelillo/UPI/Alamy Live News)

Figure skater Alexandra Trusova of Team ROC practices during a training session at the 2022 Winter Olympic Games, at the Capital Indoor Stadium in Beijing, China on February 19, 2022. (Photo by Valery Sharifulin/TASS)

Figurative lanterns for Lunar New Year hang over a road to mark the upcoming Year of the Ox in Singapore on January 19, 2021. (Photo by Roslan Rahman/AFP Photo)

Japan's Kaori Sakamoto performs during the Gala Exhibition at the World Figure Skating Championships in Saitama, Japan on March 26, 2023. (Photo by Issei Kato/Reuters)

Victoria Sinitsina and Nikita Katsalapov of Russia perform during Gala exhibition skating program of the ISU European Figure Skating Championships in Graz, Austria, 26 January 2020. (Photo by Tatyana Zenkovich/EPA/EFE)