People swim underwater at Clovelly Beach on December 14, 2023 in Sydney, Australia. A severe heat wave hit Sydney over the weekend, a precursor of hot and dry conditions expected for the rest of the summer which will also bring heightened bushfire risk. The mercury rose to alarming levels again on Thursday. (Photo by Jenny Evans/Getty Images)

Costumed revellers walk in the streets of Lucerne during the annual carnival parade on Rose Monday March 3, 2014. (Photo by Sigi Tischler/AP Photo/Keystone)

Recording artist Bebe Rexha, white rose detail, attends the 60th Annual GRAMMY Awards at Madison Square Garden on January 28, 2018 in New York City. (Photo by Kevin Mazur/Getty Images for NARAS)

Demi Rose attends Sixty6 Magazine – issue two launch party at Paper club on March 22, 2017 in London, England. (Photo by Splash News and Pictures)

The Taipei first girls high school marching band perform at the 134th rose parade in Pasadena, California on January 2, 2023. (Photo by Michael Owen Baker/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.