In this April 4, 2017 photo, Zoologist Martha Llanes caresses baby chimpanzee Anuma II, left, while Ada hangs on to her leg, at Llanes' apartment in Havana, Cuba. She has forgiven them every transgression. It's hard to stay angry at a baby chimpanzee when it clambers up your leg and into your arms and plants a kiss on your cheek in a plea for forgiveness. (Photo by Ramon Espinosa/AP Photo)

An election poster calling for the legalisation of marijuana and featuring internet meme “Grumpy Cat” hangs outside the Pirate Party's campaign headquarters in Berlin on August 16, 2013. The Pirates, who to everyone's surprise were elected into Berlin's regional parliament in September 2011, are trying to capitalise on their recent electoral gains in upcoming parliamentary elections, running on a platform of transparency in government. Germany goes to the polls on September 22, 2013. Placard reads: “Hurry up, my dope is everything”. (Photo by John Macdougall/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia

Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)

A pro-government supporter scuffles with an anti-extradition supporter outside the office of pro-China lawmaker Junius Ho in Tsuen Wan in Hong Kong, China on July 22, 2019. Hong Kong demonstrators gathered for another weekend of protests against the controversial extradition bill and with a growing list of grievances, maintaining pressure on Chief Executive Carrie Lam. (Photo by Edgar Su/Reuters)

Dan McManus and his service dog Shadow hang glide together outside Salt Lake City, Utah, July 22, 2013. McManus suffers from anxiety and Shadow's presence and companionship help him to manage the symptoms. The two have been flying together for about nine years with a specially made harness for Shadow. (Photo by Jim Urquhart/Reuters)

Cycling jerseys, part of a collection belonging to French cycling fan Gerald, hang from a line during the 4th stage of the Tour de France cycling race from Seraing in Belgium to Cambrai in France, July 7, 2015. Photographing the Tour de France cycling race comes with highs and lows: the buzz from capturing just the right image, the tedium of long journeys, the painstaking set-up of equipment, the breath-taking scenery. Reuters photographers have worked not only to capture the thrills and spills on the roads and mountain passes. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled through the Netherlands, Belgium and France. (Photo by Eric Gaillard/Reuters)

A Tufted Capuchin sits in a hanging food tray on a tree in it's enclosure at Sydney Zoo on February 24, 2020 in Sydney, Australia. Sydney Zoo, located at Bungarribee Park in Western Sydney, is the first new zoo to be built in Sydney in more than 100 years. The Zoo opened to the public on 7 December 2019. (Photo by Mark Kolbe/Getty Images)