For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Danny McWilliams, 56, is seen at his 36-foot-long replica of Walt Disney movie version of the Nautilus submarine from Jules Verne's “20,000 Leagues Under the Sea” at his rural home in Ellijay, Georgia, USA, 04 December 2013. (Photo by Erik S. Lesser/EPA)

A woman walks past a giant Pac-Man in Tokyo's Shinjuku area, Wednesday, August 12, 2015. The three-meter (about nine feet and 10 inches)-tall Pac-Man and other video game characters, made of Lego bricks, were on display to promote the upcoming movie “Pixels”. (Photo by Ken Aragaki/AP Photo)

Ferrari driver Fabio Barone and his Ferrari 458 Italia competes against a Roman chariot drawn by two horses on “Ben Hur” movie set at Cinecitta World amusement park on May 11, 2017 in Castel Romano near Rome. (Photo by Andreas Solaro/AFP Photo)

“Joker” movie production tries to hide Joaquin Phoenix's clown make-up and green hair with umbrella and a long black cloth over his head as he was walking with the help of assistant and bodyguard to the set of “Joker” filming at a Bronx train station on September 22, 2018. (Photo by The Mega Agency)

Alessandra Ambrosio arrives for the screening of “The Dead Don't Die” and the Opening Ceremony of the 72nd annual Cannes Film Festival in Cannes, France, 14 May 2019. Presented in competition, the movie opens the festival which runs from 14 to 25 May. (Photo by Ian Langsdon/EPA/EFE)