A model backstage ahead of the Dee by Dalia show during Fashion Forward Fall/Winter 2016 held at the Dubai Design District on April 2, 2016 in Dubai, United Arab Emirates. (Photo by Stuart C. Wilson/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A general view shows the Krasnoyarsk hydro-electric power station on the Yenisei River near the Siberian city of Krasnoyarsk, Russia, January 13, 2016. The power plant, owned by EuroSibEnergo company, part of En+ Group, with a generating capacity of 6,000 megawatt (MW), has a ferro-concrete dam 124-metres high and 1065-metres long and is the second largest Russian hydroelectric power station. About 85% of the energy generated is intended for the Rusal Krasnoyarsk aluminium smelter, according to representatives of the power station. (Photo by Ilya Naymushin/Reuters)

Smoke and steam billow from Belchatow Power Station, Europe's largest coal-fired power plant powered by lignite, operated by Polish utility PGE, in Rogowiec, Poland on November 22, 2023. (Photo by Kacper Pempel/Reuters)

A murmuration of starlings above the the small village of Rigg, near Gretna, in the Scottish Borders, on November 25, 2013. The weight of the resting birds on power lines caused some power localised power outages in the village. Still one of the commonest of garden birds, its decline elsewhere puts it on the Red List of endangered species. (Photo by Owen Humphreys/PA Wire)

Central Palo Seco power station of the Puerto Rico Electric Power Authority (PREPA) is seen behind a cemetery, in San Juan, Puerto Rico on January 22, 2018. (Photo by Alvin Baez/Reuters)

Labourers pour molten iron into a container at a foundry in Xiangfan, Hubei province in this July 2, 2010 file photo. Iron ore is enjoying its biggest rally in years, outpacing copper and oil so far in 2016, but still weak forward prices show it may be tough to stretch the bullish outlook. Improving steel prices in top market China are helping fuel iron ore's climb as producers gear up for a seasonal uptick in demand. Yet there is no shortage of doubters who see gains in the bulk commodity as fleeting given a large glut and challenges for China's economy. (Photo by Reuters/Stringer)

A Dutch Military Policeman, left inside, guards part of the reconstructed cockpit, right, and forward section of the fuselage after the Dutch Safety Board presented it's final report into what caused Malaysia Airlines Flight 17 to break up high over Eastern Ukraine last year, killing all 298 people on board, during a press conference in Gilze-Rijen, central Netherlands, Tuesday, October 13, 2015. (Photo by Peter Dejong/AP Photo)