Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

“Centuries ago, Inuit hunted the bowhead whale. At that time, whale hunting undoubtedly was part of a complex and very important ritual, if only because of the size of the catch. The position that the ancestors of today's Inuit occupied in the living world involved a relationship with the spirit that inhabited each animal but also their species”. (Photo by Robert Frechette/2014 Sony World Photography Awards)

A Somali police officer arrests a suspected rebel member of the al Qaeda-affiliated al Shabaab among beach goers in Mogadishu. Al Shabaab claimed responsibility for today's pre-dawn attack on a Kenyan university campus near the Somali border. The following gallery examines who is al Shabaab. Here: Somali police officer (R) arrests a suspected rebel member (L) of the Al Qaeda-affiliated al Shabaab among beach goers at the Lido beach north of Somalia's capital Mogadishu March 23, 2012. (Photo by Feisal Omar/Reuters)

A participant in costume uses a mobile phone at a Halloween event in Kawasaki, south of Tokyo, Japan October 29, 2017. (Photo by Kim Kyung-Hoon/Reuters)

Twenty-four-year-old Maryam Aghayee makes hyper-realistic baby dolls acting as surrogates for some Iranian families who are apprehensive of having more children. “It has been about three or four months since I started this work”, says Maryam in Tehran, Iran on October 7, 2020. “After making my second doll, many orders have been coming in. The second doll was much more realistic than the previous one. After making my second doll, I said that from now on I can take customer orders. I did not intend to start a business from the beginning because it was a hobby, but after the second doll, the demand for these kinds of dolls increased, customers want to have such dolls”. (Photo by Majid Asgaripour/WANA (West Asia News Agency) via Reuters)

Police officers detain a FEMEN naked activist during an action at the Poland embassy in Kiev on October 26, 2020 in support of Polish women in their right to abortion. (Photo by Sergei Supinsky/AFP Photo)

Members of Nepal Army wearing personal protective equipment (PPE) carry the body of a person, who died from the coronavirus disease (COVID-19), in the rain at the crematorium, in Kathmandu, Nepal on May 11, 2021. (Photo by Navesh Chitrakar/Reuters)

Russian Communist party activists and supporters carry portraits of Soviet founder Vladimir Lenin (R) and Soviet dictator Josef Stalin (L) as they attend a flowers-laying ceremony at the Lenin's Mausoleum on Red Square in downtown Moscow on November 7, 2021, marking the 104th anniversary of the Bolshevik Revolution also known as the October Revolution. (Photo by Dimitar Dilkoff/AFP Photo)