As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

In northwest Russia, in a small village called Alekhovshchina, Nadia Sablin's aunts spend the warmer months together in the family home and live as the family has always lived, chopping wood to heat the house and making their own clothes. Sablin's book of photographs, “Aunties: The Seven Summers of Alevtina and Ludmila”, is published by Duke University Press. Here: “Two-Handed Saw, 2014”. (Photo by Nadia Sablin)

One of the most significant challenges related to cancer in Nepal is the lack of awareness around the prognosis of the disease, as many patients, their families and even healthcare professionals consider cancer to be an incurable disease at any stage. This results in significant delays in bringing patients to hospitals, and high rates of advanced stage cancers and mortality. (Photo by Omar Havana)

A demonstrator wears a mask during a protest inside the Bay Area Rapid Transit (BART) Civic Center station on August 15, 2011 in San Francisco, California. The hacker group “Anonymous” staged a demonstration at a BART station this evening after BART officials turned off cell phne service in its stations last week during a disruptive protest following a fatal shooting of a man by BART police. (Photo by Justin Sullivan/Getty Images)

In this Friday, March 3, 2017 photo, a ribbon on a staff member's outfit blows in the breeze as she arrives for the opening session of the Chinese People's Political Consultative Congress (CPPCC) at the Great Hall of the People in Beijing. The annual session of China's ceremonial legislature is designed to awe onlookers with its size and sweep, yet the experience is also made up of tiny moments, details that point to the personalities of the participants and the event's unique, sometimes quirky, traits that a casual observer might easily miss. (Photo by Mark Schiefelbein/AP Photo)

Thai officials inspect counterfeit watches before destroying them at Khlongluang Transportation Station in Pathumtani province, on the outskirts of Bangkok April 9, 2015. The counterfeit goods, which included piles of CDs, DVDs, handbags, clothes, brand name shoes, cell phones, caps, glasses, computers, cosmetics and watches are worth over 3.7 billion Thai baht ($ 115,790,901), according to local authorities. (Photo by Chaiwat Subprasom/Reuters)

The mineral pyrite, or iron pyrite, also known as fool's gold, is an iron sulfide with the formula FeS2. This mineral's metallic luster and pale brass-yellow hue give it a superficial resemblance to gold, hence the well-known nickname of fool's gold. The color has also led to the nicknames brass, brazzle, and Brazil, primarily used to refer to pyrite found in coal.
In crystallography, the cubic (or isometric) crystal system is a crystal system where the unit cell is in the shape of a cube. This is one of the most common and simplest shapes found in crystals and minerals.

In a north London hospital, scientists are growing noses, ears and blood vessels in the laboratory in a bold attempt to make body parts using stem cells. It is among several labs around the world, including in the U.S., that are working on the futuristic idea of growing custom-made organs in the lab. (Photo by Matt Dunham/AP Photo)