A German fan cheers prior to the Group A match between Germany and Scotland at the Euro 2024 soccer tournament in Munich, Germany, Friday, June 14, 2024. (Photo by Antonio Calanni/AP Photo)

A Ugandan soldier, part of the 9,000-strong African Union Mission in Somalia, (AMISOM) walks through the Banadir soccer stadium on August 15, 2011 in Mogadishu, Somalia. The stadium, Somalia's largest soccer facility, had been under control by Islamic extremist Shabab militants for the past two years until they withdrew from the capital more than a week ago. (Photo by John Moore/Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Afghan children play soccer in front of the war-damaged Darul Aman Palace in the suburbs of Kabul, Afghanistan, Wednesday, June 8, 2011. (Photo by Gemunu Amarasinghe/AP Photo)