As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

An engineer (L) talks to a driver of a dump truck loaded with gold-bearing soil at the Vostochny opencast of the Olimpiada gold operation, owned by Polyus Gold International company, in Krasnoyarsk region, Eastern Siberia, Russia, June 30, 2015. Polyus Gold International is the largest gold producer in Russia and one of the top 10 gold miners globally by ounces produced, according to the official web site of the company. Olimpiada is Polyus Gold's largest operation. (Photo by Ilya Naymushin/Reuters)

A gold prospector is detained by agents of Brazil’s environmental agency on the Uraricoera River during an operation against illegal gold mining on indigenous land, in the heart of the Amazon rainforest, in Roraima state, Brazil April 15, 2016. At over 9.5 million hectares, the Yanomami territory is twice the size of Switzerland and home to around 27,000 indians. The land has legally belonged to the Yanomami since 1992, but illegal miners continue to plague the area, sawing down trees and poisoning rivers with mercury in their lust for gold. (Photo by Bruno Kelly/Reuters)

Every November (AKA Dinovember), Refe Tuma and his wife pose their kids’ plastic dinosaurs engaging in activities in order to convince their kids the toys come to life while they sleep. It started out small, with dinosaurs stealing food from the kitchen and making small messes, but Dinovember quickely escalated into dinosaurs playing board games, kidnapping other toys, and watching that scene from The Land Before Time while crying tiny little toy dinosaur tears made from paper.

The arctic hare, or polar rabbit, is a species of hare which is adapted largely to polar and mountainous habitats. The arctic hare survives with a thick coat of fur and usually digs holes in the ground or under snow to keep warm and sleep. Arctic hares look like rabbits but have shorter ears, are taller when standing, and, unlike rabbits, can thrive in cold climates. They can travel together with many other hares, sometimes huddling with dozens or more, but are usually found alone, taking, in some cases, more than one partner. The arctic hare can run up to 60 kilometres per hour (40 mph). Its predators include the arctic wolf, arctic fox, and ermine.

We all have our own ways of passing time on our daily commutes. Some people read, others try to sleep, and many listen to music or play on their phones. But one creative commuter has a simple and highly entertaining way that hopefully more people will embrace. By placing a face from a newspaper in front of a person at just the right angle, they transform other commuters into recognizable celebrities while keeping the unbeknownst participant obscured.

On August 31, 2011, a puppy was rescued from a garbage bag in Central Florida. She was afflicted by a condition dubbed “swimmer puppy syndrome”, formally, pectus excavatum. It's rare in puppies, but when it happens it causes them to lie flat on their chests with their legs perpetually splayed out. It's usually a symptom of serious neurological problems that most puppies cannot survive. Veterinarians recommended putting her to sleep... (Photo by Flyin Fur Pet Photography)