Ornamental chicken breeding clubs have emerged in Indonesia, Thailand, North America and even European countries such as the UK and France. Malaysia is however the epicenter of this cultural phenomenon. These chickens are prized for their build, size, behavior and showmanship by their owners and competitions or beauty contests as they are often described are held almost every week in at least one village in Malaysia. Judges sit around a square table inspecting each chicken for a few minutes trying to determine a champion specimen in its own weight class based on its stance, temperament and physical assets like wings, tails and comb. The walk or strut by an ornamental chicken in a beauty contest, much like a runway model, constitutes a large part of the scoring system. (Photo by Ernest Goh/2013 Sony World Photography Awards)

Sting covers classic ringtones (aka "Stingtones"), and records a personal outgoing message for an audience member to the tune of "Message In A Bottle."