To draw the public's attention to a new line of bathing suits, a Tokyo department store used live models to show off the suits on June 5, 1950. The rain didn't bother the curious, and both the girls and the crowd seemed to like the idea of staring at each other through the glass. (Photo by AP Photo via The Atlantic)

A woman promotes a go-go dance bar in Pattaya, Thailand March 25, 2017. With mascots dressed as smiling fish and a police rock band, Thai authorities launched a “Happy Zone” at the weekend to improve the image of a city notorious for sеx tourism. Stung by foreign headlines portraying the seaside resort of Pattaya as “Sin City” and “The World’s Sеx Capital”, Thailand’s junta has begun a new effort to re-brand it. Businesses in the Happy Zone are asked to make the area feel safer, there are increased security patrols, police launched a mobile phone app for visitors to summon them if an emergency occurs. (Photo by Jorge Silva/Reuters)

In the spring of 1965, within weeks of 3,500 American Marines arriving in Vietnam, a 39-year-old Briton named Larry Burrows began work on a feature for LIFE magazine, chronicling the day-to-day experience of U.S. troops on the ground – and in the air – in the midst of the rapidly widening war. The photographs in this gallery focus on a calamitous March 31, 1965, helicopter mission; Burrows’ “report from Da Nang”, featuring his pictures and his personal account of the harrowing operation, was published two weeks later as a now-famous cover story in the April 16, 1965, issue of LIFE.

Photo: Man your battle stations: The crew chief of helicopter Yankee Papa 13, lance corporal James C. Farley, mans an M-60 machine gun during a mission near Da Nang, Vietnam on March 31, 1965. (Photo by Larry Burrows/Time & Life Pictures)

“A girl arrives at the parking lot wearing tiny leather shorts and sits on the back of a bike with a horse power of more than 1,000 CC. Next to her a man gets ready to ride, wearing a skeleton mask. It’s more than a fashion show, it’s an extravaganza on two wheels along Chinese roads”. – Carlos Barria. Photo: A couple rides their motorcycle at the Qian Dao Lake rally, on May 11, 2013. (Photo by Carlos Barria/Reuters)

This artist's scoreboard displays a fictional game between Mars and Earth, with Mars in the lead. It refers to the success rate of sending missions to Mars, both as orbiters and landers. Of the previous 39 missions targeted for Mars from around the world, 15 have been successes and 24 failures. For baseball fans, that's a batting average of .385. The United States has had 13 successes out of 18 attempts, or a “batting average” of .722. NASA's Curiosity rover, set to land on the Red Planet the evening of Aug. 5, 2012 PDT (morning of Aug. 6 EDT), will mark the United States' 19th attempt to tackle the challenge of Mars, and the world's 40th attempt. (Image by NASA/JPL-Caltech)

Russian-born artist Vlad Korneev poses for a picture in his museum called “Designpanoptikum, Museum For Extraordinary Objects” on November 4, 2010 in Berlin, Germany. The museum displays objects whose outward appearance was determined by function rather than form, he says, and are the result of a collection he started while accumulating props for his photographic works. (Photo by Sean Gallup/Getty Images)

A Sri Lankan activist, who wrapped himself with fire crackers, walks in Colombo on July 23, 2014 to symbolically demonstrate against people burned during Anti-Tamil riots on the island thirty-one years ago. Official accounts placed the death toll at 400 while human rights activists put the toll at thousands. (Photo by Ishara S.Kodikara/AFP Photo)

Auto worker Christopher Brower screws a component into the cab of a four-door F150 at Ford's Kansas City Assembly Plant where new aluminum intensive Ford F-Series pickups are built in Claycomo, Missouri May 5, 2015. (Photo by Dave Kaup/Reuters)