Edinburgh-based physicist-turned-web-designer Tom Beddard was inspired by geometry to create these virtual Fabergé fractals – made up of self-repeating patterns, so that structures within the object resemble the whole. “Within a 3D fractal, there is infinite detail”, says Beddard, 37. “The closer you zoom in, the more structure is revealed”. Beddard rendered the fractals using WebGL, a technology used to animate 3D scenes in a browser.

Model and Reebok Easytone Ambassador Miranda Kerr reveals a 3D image shot by Rankin during a Reebok Satisfaction photo call on the roof of the Bayerisch Hof Hotel on April 17, 2012 in Munich, Germany. (Photo by Alexander Hassenstein/Reebok)