A cat wears a “Tsunagaru Col” gadget next to a smart phone displaying the connected app, at the Anicall Corp booth during the Wearable Device Technology Expo in Tokyo January 14, 2015. The gadget (“Tsunagaru” means connection) for animals tracks information about pets, such as the location and other animals the pet might be interacting with, with the purpose of providing “social networking” for animals. The expo runs until January 16 as a part of Japan's largest electronic exhibition expected to attract around 77,000 visitors, according to organisers. (Photo by Yuya Shino/Reuters)

A member of the Air Force's Wings of Blue Parachute Demonstration Team salutes as he jumps out of an aircraft, during the opening ceremony of Aviation Nation 2017 Nellis Air and Space Expo at Nellis Air Force Base, Nev., November 10, 2017. (Photo by Senior Airman Kevin Tanenbaum/Reuters/U.S. Air Force)

An attendee tries Acton's RocketSkates at the 2015 International CES at the Sands Expo and Convention Center on January 6, 2015 in Las Vegas, Nevada. The motorized skates that you strap to your shoes are powered by Lithium Ion batteries and can go up to 12 mph. (Photo by Ethan Miller/Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.